Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

The famous Clydesdale horses pull at viewers’ heartstrings for the 47th time in Budweiser’s 2025 Super Bowl ad. The 30-second ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Billy Busch – the grandson of August Busch Sr. – knows the meaning of the Clydesales when it comes to the Super Bowl. "Strength, pride and quality," Busch told Sporing News. " ...

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, “First Delivery,” showcasing their resilience ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Clydesdales still grace the grounds of Busch Gardens, although they’re not the same ones paraded around the country by ...