CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during the chain’s Q3 earnings, beyond his early hook of returning to core, abandoned principles,

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New earnings metrics revealed that same-store sales were down for the sixth consecutive quarter,