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Microsoft Azure's outages started to spike after 10:44 a.m. Wednesday while Amazon Web Services outages increased soon after, per Downdetector. There were many more Microsoft Azure outages reported, with 19,834 at 11:05 a.m., compared to 5,507 AWS reports at 11:36 a.m.
The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.