In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

After former CEO Andy Byron and Chief People Officer Kristin Cabot were caught embracing on Coldplay's kiss cam, the interim head of the company says the fallout isn't all bad.

The former Astronomer CEO just learned a tough lesson about social media and life. Like a lot of Gen Zers, I knew this already. I learned it at 15.