Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google ...

Two senior Meta executives, announce their departures this week, after over a decade, marking a significant leadership ...

An advisor for the European Union's Court of Justice sided with Meta Platforms' WhatsApp in its legal spat with the EU's privacy watchdog over a 225 million-euro ($242 million) fine.

You can't escape Meta AI in WhatsApp even if you are based in one of the 41 European countries, with the feature now rolling ...

Nightview Capital, an investment management company that concentrates exclusively on publicly traded equity strategies released its fourth quarter 2024 investor letter. A copy of the letter can be ...

European users would have the option to pay a fee or agree to personalized ads, according to the company’s pitch to ...

Apart from valuable content, you need to rely a lot on your advertising strategy. This is when Pay-Per-Click (PPC) advertising comes in and when it is wielded with skill, it can elevate a rise ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago ...

Users of social media platforms are part of constant marketing experiments ... of A/B testing by Facebook and Google - that is, when different consumers are shown different ads to determine ...

The Ministry of Health (MOH) will be reviewing advertising controls to allow certain healthcare professionals to advertise their services in a safe and appropriate manner. In a statement on Friday ...

digital display and video ads, as well as streaming audio and podcasts. Crafted in collaboration with The Sweetshop’s director, Damien Shatford, Otis Studios (music) and Arc Edit (post ...

BusinessTech – South Africa’s largest and most influential business news publication – has unveiled a new campaign to promote the power of its advertising solutions. At the heart of the ...