BREAKING: the Phoenix Mercury are acquiring Satou Sabally from the Dallas Wings in three-team trade, sources tell me and @alexaphilippou One of the top free agents, Sabally made her desire to leave ...

Icy Hot has made it their mission to create the ultimate fan interactive Unrivaled experience. Here is what you need to know.

Nashville is officially chasing a WNBA team as the league continues its expansion. Here's what to know about the potential for economic impact.

That was the guiding force for Toronto Tempo chief marketing officer Whitney Bell, who joined the WNBA team in September and was immediately thrust into leading the creation of team merchandise.

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

It helps that fans are loyal. A Nielsen study found that WNBA fans are 1.8 times more likely to engage with a team online and ...

Brands are already producing entertainment that rivals the quality of the most popular content found at every level from ...

The audience for the NFL's divisional playoff opener set a new viewership record for the company across its networks and ...

It may not seem like a lot to ask for a professional basketball player, but they're things WNBA players like Reese have not been accustomed to — until Unrivaled began this month. The new 3-on-3 ...

Unrivaled, the U.S. basketball league co-founded by WNBA stars Breanna Stewart and Napheesa Collier, is ready for its closeup. The new 3-on-3 women's basketball league will debut Friday night ...

Unrivaled, co-founded by Napheesa Collier and Breanna Stewart, tips off on Friday night on TNT, and will feature 36 WNBA stars, including Angel Reese, Arike Ogunbowale, and others. Each of the ...