Since TikTok launched a feature that enables users to buy directly within the app, small-business owners, celebrities and major retailers have been livestreaming to boost their sales. In exchange for ...

TikTok is reportedly making a strong effort try to boost its new TikTop Shop online marketplace through heavy discounting during the holiday shopping season. Bloomberg reported that the discounting ...

QVC Group hosted its first Super Brand Day on TikTop Shop earlier this month, building on its efforts to expand its reach and investments in social shopping. For eight hours on May 14, QVC Group ...

Lidl’s TikTok shop launch sold out in less than 20 minutes as it became the first UK supermarket to use the platform’s ecommerce channel. The grocery retailer went live on TikTok Shop yesterday (20 ...

When Shayna Farnan decided to turn her videos about coupons and bargain-hunting into a full-time job, her friends were skeptical. "Most people just don't understand," said the Pennsylvania native, ...

We’ll send you a myFT Daily Digest email rounding up the latest TikTok Inc news every morning. TikTok influencers in the UK are dropping out of the company’s ecommerce programme, complaining of poor ...

How these Inc. 5000 companies are using the TikTop Shop, retail marketing, and custom content to grow revenue in an industry that’s getting clobbered.