Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

Dwayne "The Rock" Johnson's Teremana Tequila is the most successful celebrity tequila brand. It's also the ninth most successful celebrity-backed brand among all categories, according to Spirits ...

What do you do with $80m? “Anything you want!” said Sammy Hagar, the rock legend who made that fortune in 2007. And amazingly, that monumental payday came from a business venture completely unrelated ...

From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.

High-profile celebrities continue to launch Tequila brands, bringing attention to the spirit. Examples include Michael Jorden's Cincoro, Dwayne ‘The Rock’ Johnson’s Teremana Tequila ...