Be transparent about AI use. Trust is vital, especially in thought leadership. Be upfront about when you’re using an AI ...

Frenship grad Makayla Garcia won a DII national title as a freshman. Now she's hoping to help Texas Tech softball do the same ...

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During Disney’s D23 Brazil, James Cameron shared a few pieces of beautiful concept art for his upcoming film . The art you’ll ...

Colorado Buffaloes quarterback Shedeur Sanders went viral his interaction with the ball boy for Texas Tech as the game was ...

As the last Congressional races start to wind down, the country is starting to get a sense of what the federal government ...

Watch the Moon Knight Character Reveal Trailer for Marvel Rivals, a free-to-play action team-based PvP superhero shooter ...

The biggest names in music have been recognized for their contributions to the industry made throughout the past year ...

FOX brought its Big Noon Kickoff pregame show to Lubbock and Jones AT&T Stadium on Saturday ahead of the Texas Tech football ...

Solution provider executives see the election of Donald Trump as the 47th president as a “shot in the arm for American ...

Here are events, concerts, sporting events and more that offer the opportunity to support our local community going on in ...