The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship ...

Dick’s Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to become the “Official Sporting Goods Retailer of the Texas Longhorns.” ...

For most people, sports franchises are simply the product on the field. But behind the team logos and fan tribalism, there’s ...

From personal to professional questions, Lambert didn't hold back in her responses. She dished on country icons who inspire ...

In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

Texas quarterback Arch Manning is already expected to be the team's starter for the 2025 season, and he scored another win ...

We've got another exciting SEC matchup on the college basketball schedule as the Ole Miss Rebels and Texas Longhorns are set ...

The 11 programs that tasted the College Football Playoff but came up short in 2024 are already yearning for a return trip. For some -- such as Oregon and Georgia -- merely getting ...

The Texas Longhorns were set to have a strong presence at the 2025 Reese’s Senior Bowl in Mobile, Alabama, with five players ...

Texas quarterback Arch Manning isn't letting the success of his relatives affect his mindset and approach heading into the 2025 season. In an interview ...

AUSTIN, Texas ... College Football Playoff champion Ohio State, there are still plenty of offseason developments that will play out and help determine the fate of the Longhorns in 2025.