Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

A former NBA champion weighed in on the rivalry between LeBron James and Stephen Curry, concluding that the Los Angeles ...

Curry, 36, and James, 40, remain juggernauts in the NBA. Although their respective teams don't influence the Western Conference standings, their Christmas Day game showcased their importance to ...

The NBA's first round of All-Star voting was released Thursday afternoon, and in the latest sign of a transition in eras in the association, LeBron James and Stephen Curry rank third at their ...

Two legendary NBA stars and future ... Golden State Warriors guard Stephen Curry has the highest-selling jersey this season, followed by Los Angeles Lakers forward LeBron James.

Although LeBron James ... the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors Stephen Curry plays his role as one of ...

Dating back to last season, NBA trade rumors have loosely linked LeBron James to the Golden State Warriors, giving him and Stephen Curry one last chance to play together before the two all-time ...

Put bodies in front of him, and you just hope he misses,” LeBron said. LeBron James on what the Lakers did defensively that was effective against Stephen ... Curry to 13-12. The four-time NBA ...