Amazon is apparently testing a design change for its rating system, one that puts emphasis on the number of five-star reviews a product has received. The test was spotted by Android Police, which ...

A new study from the UBC Sauder School of Business suggests the way ratings are displayed — using either star icons or numbers — can significantly alter how consumers perceive quality.

In general, people overestimated visual ratings — aka ones with star icons — regardless of whether they ended in 0.25, 0.5 or 0.75. Across the board, ...