“With all the emphasis on analytics and micro-targeting, it’s tempting to forget that it’s the ‘mythic narrative’ that connects all the dots, and creates emotional resonance. Since the beginning of ...

Isaac Newton was the first to demonstrate through his famous prism experiments that color is intrinsic to light. As part of those experiments, he also divvied up the spectrum in his own idiosyncratic ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. There’s an interesting volley online right now between two science ...

The white eyes bulge outward in two almost perfect spheres, like ping pong balls plopped in a bowl of dough. The nose that separates these two pale orbs is a rather nondescript affair, a thin ridge ...

EXCLUSIVE: Former Columbia Pictures marketing chief and industry vet Christine Birch is opening the doors to The ROYGBIV Collective, a new consulting firm which will provide media, tech, and lifestyle ...