Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Iga Swiatek, the Polish WTA World No. 2, unveiled a new signature custom-made shoe. The latest kicks feature her words engraved on the side, which she borrowed from singing superstar Taylor Swift.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.