Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer has ruled the ... referring to them as ‘QC’ instead of ‘ON’. Federer is not new when it comes to being at the center of attention regarding brands. He was a long-term ambassador of Nike ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

The US’s big ad game took place last night - we pick our favourites and look for any trends that can be found in this year’s ...

Among this year’s spots during the big game, Dunkin’ doubles down, Bill Murray divulges his email address and Elmo looks ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

It would be a major blow to Nike to lose the licensing pact, one that it wrestled away from Reebok beginning in 2012, as investors were fleeing the stock of the world’s biggest sporting brand after an ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?