From catering to a diverse and new set of consumers to experimenting with pricing and packaging, several startups have made ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

VMPL New Delhi [India] February 4 The Maha Kumbh Mela is in full swing and millions of devotees have already gathered at the ...

BJP MP Hema Malini has drawn criticism for downplaying the tragic Kumbh Mela stampede, which claimed 30 lives and left 60 ...

As many as 400 million Hindu pilgrims are expected to visit Prayagraj, India, during this year’s 45-day Maha Kumbh Mela festival. Held every 12 years at one of four places in India, the Kumbh Mela is ...

The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies.

Pilgrims spend an estimated Rs 8,000 while at Maha Kumbh, providing a significant boost to the livelihood of the 12 lakh gig ...

Probe ordered after 30 deaths at world’s largest religious festival in India - Indian authorities have released an official ...

India’s jet fuel consumption hit an all-time high for the second consecutive month during January 2025, as the Maha Kumbh ...

Prime Minister Narendra Modi visited Prayagraj for the Maha Kumbh Mela, taking a sacred dip at the Sangam and inaugurating ...

Vi has introduced a new initiative, ‘Vi Number Rakshak,’ at the ongoing Maha Kumbh Mela 2025 in Prayagraj to address the ...

The Supreme Court on Monday said that the Mahakumbh stampede was unfortunate but refused to entertain PIL for safety measures ...