LeBron James' manager 'leading talks over $5b international basketball league aimed at being 'the F1 of hoops'
LeBron James ' long-time manager Maverick Carter is on the hunt for $5 billion in capital for a startup new basketball league ...
Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women’s Basketball Movement
In December 2024, Under Armour was announced as the official and exclusive uniform partner and performance outfitter of ...
LeBron James turned down $10 million from Reebok when he was 18 years old: 'I might have cried on my way home'
Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...
Lakers' LeBron James reveals bonkers $10 million Reebok offer in high school
Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.
Inside the rise and fall of the ABL pro women's hoops league
The ABL lasted 2½ seasons but remains an important chapter in professional women's hoops history, one that included much of ...
LeBron James thought he would sign with Reebok initially
The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys ...
Kevin Durant on 2019 Finals: I thought we were going to come back down 3-1 to three-peat
I felt fine, bro. I felt perfectly normal. I felt like everything was good. I think we were going to win the Finals. I think we were going to come back from being down ...
Sportico on MSN4d
Top Hoops Recruit Lets Fans Offer NIL Bucks for His College Choice
Top-five 2025 college basketball recruit Nate Ament narrowed his recruitment down to 10 schools Wednesday. As part of his ...