Oats is a growing category, whose penetration in urban India grew to 17% in MAT July, 2023, from 11% in MAT July, 2020, according to Kantar's household penetration data.

Campaign details. Brand: Quaker Oats Brand owner: PepsiCo Entrant company: LEO, IndiaIdea creation: Leo Burnett Mumbai Market: India Sector: Breakfast cereals Media channels: Television & Connected TV ...