If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more ...

Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026... Over the last five years, programmatic predictions have ...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...

Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system, according to a press release. Advertisers using ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

During the first Trump administration, we promulgated new regulations for accrediting agency recognition that restored a college’s freedom to select an institutional accrediting agency that best ...