One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide. I've been testing PC and mobile software for more than 20 years, focusing ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

ETH Zurich scientists have created “MetaGraph,” a revolutionary DNA search engine that functions like Google for genetic data. By compressing global genomic datasets by a factor of 300, it allows ...

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search. Microsoft Bing now supports the data-nosnippet HTML attribute.

The explosion of OnlyFans over the past few years has created an incredibly diverse ecosystem of creators—from fitness instructors and chefs to adult entertainers—each building their own niche ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

A federal judge on Tuesday ordered a shake-up of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly while rebuffing the U.S. government's attempt to ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often. More than 1 in 5 Americans now use AI tools heavily – but ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...