The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

According to a report by Adweek, Prime Video has almost doubled the number of ads on its platform from three-and-a-half ...

Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Once they were just «YouTube boxes», but now they are full-fledged multimedia hubs. Modern set-top boxes can do everything from streaming in 4K HDR ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a ...

'It’s a very strategic approach from a new PM to say, "We’re not going to have a retaliation,"' says Tony Stillo, Oxford’s director of Canada economics ...

He further noted that it will be interesting to see how Amazon Prime Video implements ads without degrading the user experience. Nikhil suggested that the platform could limit the number of ads ...

Viewers looking for an ad-free experience have the option to ... 275 million in the U.S. In addition to the updated user figures for Prime Video, Amazon revealed that 88% of the streaming service ...