Pre-sales for China's 2025 Spring Festival movies began on Sunday and surpassed 169.8 million yuan ($23.2 million) as of 12 pm on the same day, according to statistics from film data platform Beacon.

According to box office analyst Luiz Fernando, pre-sales are at $346k, which is significantly higher than Marvel's most recent movie, the R-rated Deadpool and Wolverine ($221k). This doesn't ...