Psycho Bunny made a huge splash in the tennis world to start 2025. The iconic menswear brand announced a new multi-year global partnership with Alexei Popyrin, one of the world's rising tennis stars.

Including insights into his love life. As one of the best up-and-coming male tennis players in Australia, many spectators are curious about Alexei Popyrin’s life away from the sport. Born on 5 ...

“He’s unusual in the extent to which he’s invested in himself,” Tennis Australia’s head of player management, Fraser Wright, says of Popyrin. “He may be top 25 now, but when he was ...

Picture: Kelly Defina/Getty Images Both stars are part of a new wave of Australian tennis players making their mark on the global stage. Popyrin said his relationship with Alex de Minaur ...

We saw some players bubble just under the top of the tennis rankings in 2024; who is most likely to turn up the heat and enjoy a breakthrough 2025?

It comes after Aussie tennis legend John Newcombe declared Popyrin has the potential to be a top-10 player. “He’s got some real weapons and I love the way he’s been playing this year ...

More from WWD EXCLUSIVE: Dior Taps Olympic Tennis Champion Zheng Qinwen as Global Ambassador Psycho Bunny Names Alexei Popyrin Its First Brand Ambassador Lululemon Signs Golfer Max Homa as Brand ...

Popyrin will then return to centre court ... and a Fan Zone where fans can get autographs and photos with players. Kids Tennis Day then takes place on January 11, before the AO main tournament ...

The Australian Open has proven to be a bit of a disaster for Davis Cup captain Lleyton Hewitt, with Thanasi Kokkinakis, ...