The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store ...

Tired of spritzing and hoping for the best? These clever fragrance-testing tricks will change how you pick your next ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Fragrance Shop saw record sales in its full year results, as the brand pushed ahead with its expansion strategy.

Today, The Perfume Shop announced a major new collaboration with AS Watson OptimO, a state-of-the-art retail media platform designed to transform how customers shop for fragrances. But why does this ...