The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its ...

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...

Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators to engage across the Old Navy, Gap, Banana Republic and Athleta brands, providing them with ...

When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will change forever. Retailers already are experimenting with AI-powered product ...

Is Gap Inc. bringing back the micro-influencer? The apparel retailer on Wednesday launched a creator affiliate and advocacy platform for Old Navy, Gap, Banana Republic and Athleta to burnish their ...

My Sephora Storefront lives on the retailer’s e-commerce sites and allows U.S. influencers to build shoppable digital storefronts. Sephora is bringing the benefits of affiliate marketing to its own ...

For more politics coverage and analysis, sign up for Here's the Deal, our weekly politics newsletter, here. Presidential budget proposals are usually seen as symbolic. But President Donald Trump is ...

Booking.com's purge of affiliates is about cutting costs and reducing fraud, but it's created a lot of confusion in the process. Booking.com has abruptly ended its affiliate partnerships with travel ...

To boost its advertising business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform. Via the “Snapchat Affiliate Program,” marketers, ...

The success stories for passive income aren’t hard to find. Some entrepreneurs are taking in $9,000 per month, while others have become millionaires though multiple income streams. Those successes, ...