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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness).
Athlon Sports24d
LeBron’s Latest Signature Shoe Is on Sale for as Much as 24% Off, and Nike Shoppers Say ‘You Won’t Be Disappointed’
LeBron James is the most decorated and popular NBA superstar this side of Michael Jordan, and right now a version of his latest signature shoe at Nike is being marked down up to 24% off retail.