A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The current Land Rover Defender 90 is just as capable off-road as the classic models it replaced, but unlike those Defenders ...

As part of a renewed effort to separate Range Rover as a distinct brand from JLR and not simply a model line of Land Rover ...

Jaguar Land Rover (JLR) has unveiled a new logo for its Range Rover marque—marking the first time the luxury SUV brand has ...

Land Rover has revealed yet another blacked-out SUV this month, following the Range Rover Sport SV Black and the Defender ...

Land Rover Defender V8 truly a Discovery in disguise? Our hot take explores why this powerful, luxurious SUV feels more like ...

Jaguar Land Rover (JLR) has been working on its branding recently. The wave began with the "Copy Nothing" video and the ...

The updated emblem features two wide-set, minimalist "R" characters and is part of JLR’s broader "House of Brands" strategy.

Along with giving the 2026 Defender its first facelift since the nameplate returned to the United States in 2020, Land Rover ...

British luxury carmaker Jaguar Land Rover has unveiled a brand new logo for its Range Rover brand. This comes as it prepares ...

Unveiled alongside this new logo is the Range Rover Pattern. It consists of dozens of interlocking Rs, and while JLR has yet to announce what this pattern will be used for, it could be well suited to ...

Fresh off the release of its new Range Rover Sport SV ‘Black’, Land Rover has now applied the same approach to its ...