Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

The owner of an independent business with the same name as Meghan Markle's As Ever brand has shared a major update. Meghan surprised fans when she announced she was renaming her American Riviera ...

Adding to the drama, Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait's "All My Ex's Live in Texas," the clip features a Koenigsegg with a Texas license plate bearing ...

She’ll have to stick to her jams for now. Meghan Markle reportedly won’t be able to sell clothes under her new As Ever brand as it’s too similar to the name of a Chinese clothing company.

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Duchess Meghan is growing a new life, a next chapter. Critics — from conservative talker McCain to Skinnygirl brand maven Frankel — are speaking out against Duchess Meghan's foray into the ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

Feb 20 (Reuters) - (This Feb. 20 story has been corrected to fix the brokerage name to Needham, not Wedbush, in paragraph 7) Celsius Holdings (CELH.O), opens new tab said on Thursday it would buy ...

Two weeks before the release of her new Netflix series With Love, Meghan, the Duchess of Sussex unveiled her new brand: As Ever. "This new chapter is an extension of what has always been my love ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...