Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...

NBA legend Michael Jordan's iconic signature sneaker ... As fashion trends come and go, the Air Jordan 11 is eternal. Nike and Jordan Brand usually launch the fan-favorite sneaker once or twice ...

Stars were once cautioned to avoid politics to protect their brand. Those days are over, writes media critic Brian Lowry in a ...

Reddick and 23XI are gearing up for a run at the championship this season. He's becoming a sneaker guy in the process.

The original location of Revolution Brewing, the cherished Logan Square brewpub, will shut down on December 14. The owners ...

Michael Jordan has secured numerous lucrative brand deals that significantly contributed to his estimated net worth of $3 billion. His most notable partnership is with Nike, which began in 1984 ...