Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Michael Jordan has secured numerous lucrative brand deals that significantly contributed to his estimated net worth of $3 ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Michael Jordan’s Jordan Brand is expanding its commitment to the Black community with its latest partnership with StoryCorps. Combining Jordan’s financial resources and StoryCorps’ intention ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Pompliano added that the Jordan Brand is on pace to become the second-largest footwear brand in the U.S., surpassing major companies such as Adidas, Pumas and others. Michael Jordan surpassed NBA ...

Michael Jordan’s Jordan Brand is launching a groundbreaking initiative to elevate Black voices through a partnership with StoryCorps. The three-year project, “Brightness in Black,” aims to ...

Michael Jordan’s brand has a significant impact on the NFL, with players like C.J. Stroud and Dre Bly aligning with it. The brand, valued at $7 billion, has also seen Sean Payton become the ...