A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

More than 11 years after acquiring WhatsApp, Meta is finally bringing ads to the messaging platform. The change is significant given its founders shunned advertising. Here's what people are saying.

The use of artificial intelligence technology is becoming widespread, but technology leaders and consumers are still ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

A recent study published by Whop found that eSports is expected to be a $2 billion revenue market in 2025. This continues to be one of the prime ‘side hustles' among the Gen Z generation, with ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through ...

His appointment comes at a time when Meta and Indian authorities have locked horns over allegations of the tech firm's ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...