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Travel platforms share how they tailored marketing strategies to resonate with India’s festive travellers, focusing on themes like family reunions and stress relief.

Bhai Dooj falls on the second day of Shukla Paksha in the month of Kartik, immediately after the vibrant festival of Diwali.

Bhai Dooj is celebrated a couple of days after Diwali, marked with traditions that reinforce love and support among siblings.

“Best wishes to all the countrymen on the sacred festival ... rituals to pray for their brothers’ safety and happiness, making Bhai Dooj a meaningful conclusion to the Diwali festivities.