From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

Lonzo Ball has taken to social media to stir excitement around his brother LiAngelo Ball. The Chicago Bulls guard posted a cryptic tweet teasing new developments related to the viral song, which has quickly become a sensation across professional sports.