Queen Bey's Levi's ads nod to her own past and the denim brand's deep archives, including the classic"‘Laundrette" and "Pool Hall" spots.

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.” Levi’s latest campaign puts ...

And as the buzz made rounds of a potential collaboration with the "Levii's Jeans" singer, social media users quickly began ...

It’s the latest iteration of Levi’s ‘Reimagine’ campaign that saw the more famous ‘Laundrette’ ad recreated with Beyoncé starring. The campaign was conceived in creative partnership ...

Building on the success of the first chapter — “Launderette,” which inspired audiences by reimagining a classic 1985 advertisement — “Pool Hall” reinterprets the iconic 1991 Levi’s ...

Beyoncé first revealed the collaboration with Levi's in September. She followed up the announcement by teasing her first drop, "Chapter 1: Launderette," in a cheekily nostalgic ad. In the video ...

(There are also a bunch of Knowles-Carter Easter Eggs too.) Beyonce x Levi’s remade the brand’s “Laundrette” ad for their Reiimagine collaboration. Kenny Mitchell, senior vice president ...

That ultimately led to the collaboration, which so far has remade Levi’s iconic “Launderette” ad from 1985 and “Pool Hall” from 1991. In “Launderette,” Knowles-Carter gives her take on the role that ...