Here's a marketer's perspective on what the LEGO situation teaches us about a risk we have not yet built frameworks for.

A room full of star power? With the 2026 FIFA World Cup on its way this summer, Lego has pulled out all the stops after managing to gather Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius ...

The Lego World Cup Trophy is $199.99. A new commercial was released for the Lego trophy featuring some of the best soccer players in the world. The 2026 World Cup begins on June 11. Additional Lego ...

Lego brought out some serious star power ahead of the 2026 FIFA World Cup, launching an ad starring icons Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinicius Jr. The four superstars are shown ...

LEGOs can be a unifying force, even among some of the biggest stars in world football. Ahead of the 2026 World Cup, the company released a new ad Thursday that includes Argentina's Lionel Messi, ...

Toy brand Lego is reportedly set to release a model of the Sagrada Familia in Barcelona, which will be the largest set ever created. Set to be launched as part of the company's Architecture series, ...

“The build was fun and challenging in all the right ways.” Building Lego sets isn’t just for kids anymore. Over the past few years, more detailed and mechanically focused kits have made their way into ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Lego has revealed a new Technic McLaren MCL39 F1 set, a 1:8 scale model designed to thrill both adult builders and motorsport fans alike. The new set takes inspiration from the McLaren MCL39 F1 that ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...