Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Despite a long, unbroken string of abject failures for the so-called woke approach to attracting customers, it seems that the ...

Joining the fray seems to be Mazda, with Nikkei reporting that the company behind the Miata announced the adoption of a new ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

Subaru has risen to the top of the rankings, displacing Lexus and Toyota, which have held the top spot for many years. Of the ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Nearly two months ago, we at Road & Track reported the sad tale of a Steve McQueen tribute Jaguar XKSS replica that was ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

A Waymo self-driving vehicle was heavily vandalized during a street takeover early Saturday near the Beverly Center, ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.