Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

Virat Kohli will hope to make it 18th time lucky as he embarks this weekend on his latest quest to finally win the Indian Premier League while a 13-year-old could make tournament history.

Fresh from his exploits in India’s triumphant Champions Trophy campaign, Varun Chakravarthy will be a key component of Kolkata Knight Riders’ spin attack with his element of “uncertainty” in the ...

Virat Kohli’s passion for luxury watches is well known, and his latest choice – a Rolex Daytona worth ₹2.49 crore – has ...

LeBron James faced criticism after wearing a custom NHL Columbus Blue Jackets jersey with his name at a Los Angeles Lakers ...

As IPL 2025 approaches, the BCCI has introduced notable rule changes including the lifting of the saliva ban, the use of a ...

The timing seems right that the 18th season of the Indian Premier League assumes greater responsibility and makes more ...

Balaji credits IPL's ecosystem for India's back-to-back white-ball titles, highlighting its impact on players and team success.

BBC Sport previews the 2025 Indian Premier League, featuring all you need to know about the tournament and how to follow ...