Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

Taylor Fritz's girlfriend, Morgan Riddle, has vocally criticized H&M's choice to include AI-created duplicates of models in its advertising campaigns.

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These AI-generated models will be used for marketing campaigns and social ...

Fashion retailer H&M is incorporating artificial intelligence (AI) by creating digital "twins" of models to feature in ...