Airlines sponsor Formula 1 for several strategic reasons, driven by the unique characteristics of the sport and its audience.

Formula 1 legend Lewis Hamilton has released his first official statement as a Ferrari driver, marking his 'first day' with ...

Seven-times world champion Lewis Hamilton, Formula One's most successful driver of all time, arrived for his first day at ...

A s we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand ...

From a first-ever glitzy launch event to a bumper 24-race calendar, all the key dates for a much-anticipated 2025 Formula 1 ...

Adidas' new mega-deal is now official following the German national soccer team's demise: the sporting goods manufacturer ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.