Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a ...

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in ...

Not unlike many other tech peers, Apple stock is trading at historically high valuations. Shares of Apple are trading at 31.4 ...

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Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Forget the iPhone 16. Apple investors want to gauge what's next for the company's cheaper phones. Apple reportedly has a new version of its lower-cost iPhone SE phone on the horizon. Will that help ...

Apple is set to report fiscal first-quarter results after the closing bell Thursday, with analysts watching for signs the ...

A proliferation of AI apps and services could be what makes consumers finally trade up for phones with AI capabilities ...

Tsai Capital, an investment management company, released its fourth quarter investor letter. A copy of the letter can be downloaded here. Tsai Capital celebrated 25 years track record in 2024.

The 13-inch Apple iPad Air (M2, WiFi, 256GB) normally retails for $899. As of Jan. 30, it's on sale for $799 at Best Buy.