The Fiesta Bowl has a new sponsor for this year’s game, and not a moment too soon. It was announced six weeks before the Fiesta serves as one of 2016’s two College Football Playoff semifinals.

The Fiesta and Cotton bowls have found new naming-rights sponsors, according to industry sources. The Vizio Fiesta Bowl and the Goodyear Cotton Bowl will be the new names for the bowls, sources ...

The Fiesta Bowl announced a new title sponsor on Monday. PlayStation is out, ... The Vrbo Fiesta Bowl will be a playoff semifinal this year, played on Dec. 31 in Glendale, Ariz.

PHOENIX — The annual Fiesta Bowl game has a new sponsor: PlayStation. In a press release Tuesday, the Fiesta Bowl said the multiyear deal not only gives the game a sponsor, but makes the console ...

The Cotton and Fiesta Bowls, part of the new College Football Playoff rotation, have new title sponsors, according to ESPN.com’s Brett McMurphy. The Cotton Bowl, played at AT&T Stadium in ...

Perhaps no title sponsor has been as closely linked to a bowl game as Tostitos, which first sponsored the Fiesta Bowl in 1996 The new College Football Playoff is going to look a lot different than ...

Fiesta Bowl Charities has given more than $21 million during the last 10 years, including $5.5 million in the 2020-'21 season, according to its annual report.

Now, the director of the Fiesta Bowl says that progress is being made on finding a new sponsor for what had been called the Buffalo Wild Wings bowl. Mike Nealy says he’s had talks with at least ...

The Fiesta Bowl is being sponsored by BattleFrog, and people are very confused as to what the hell that is. College Football fans tuning into bowl games today — the day big bowl games should be ...

Initially, the Fiesta Bowl moved its annual parade from Jan. 2 to April 10, hoping by then the COVID-19 situation would allow for a parade and large gatherings of people to happen.

The annual luncheon marks the start of the yearly series of events put on by the nonprofit Fiesta Bowl group. The annual luncheon that kicks off the bevy of events put on by the Fiesta Bowl has a ...