The Fiesta Bowl has a new sponsor for this year’s game, and not a moment too soon. It was announced six weeks before the Fiesta serves as one of 2016’s two College Football Playoff semifinals.

The Fiesta and Cotton bowls have found new naming-rights sponsors, according to industry sources. The Vizio Fiesta Bowl and the Goodyear Cotton Bowl will be the new names for the bowls, sources ...

PHOENIX — The annual Fiesta Bowl game has a new sponsor: PlayStation. In a press release Tuesday, the Fiesta Bowl said the multiyear deal not only gives the game a sponsor, but makes the console ...

The Cotton and Fiesta Bowls, part of the new College Football Playoff rotation, have new title sponsors, according to ESPN.com’s Brett McMurphy. The Cotton Bowl, played at AT&T Stadium in ...

The Fiesta Bowl announced a new title sponsor on Monday. PlayStation is out, ... The Vrbo Fiesta Bowl will be a playoff semifinal this year, played on Dec. 31 in Glendale, Ariz.

The annual luncheon marks the start of the yearly series of events put on by the nonprofit Fiesta Bowl group. The annual luncheon that kicks off the bevy of events put on by the Fiesta Bowl has a ...

Now, the director of the Fiesta Bowl says that progress is being made on finding a new sponsor for what had been called the Buffalo Wild Wings bowl. Mike Nealy says he’s had talks with at least ...

Fiesta Bowl Charities has given more than $21 million during the last 10 years, including $5.5 million in the 2020-'21 season, according to its annual report.

Perhaps no title sponsor has been as closely linked to a bowl game as Tostitos, which first sponsored the Fiesta Bowl in 1996 The new College Football Playoff is going to look a lot different than ...

From 1986 through 1990 it was known as the Sunkist Fiesta Bowl. For three years in the early 1990s, IBM sponsored the game. Tostitos took over in 1996 and kept the title sponsorship through ...

Initially, the Fiesta Bowl moved its annual parade from Jan. 2 to April 10, hoping by then the COVID-19 situation would allow for a parade and large gatherings of people to happen.