Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

The firm was recognised for its commitment to nurturing early career talent and shaping the future of the industry, standing ...

Here are four key strategies for effective CEO reputation management: ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

A captivating careers website builds the employer's brands and improves hiring efficiency ... Remember that your career page reflects your branding strategy, so invest time and effort into making it ...

Sodexo UK & Ireland wins the Employer Brand Award. Sodexo UK & Ireland has taken its reputation as a leading employer and ...

Retailers' branding isn't just about appealing to customers but also is a way to attract top-notch employees as an employer.

The brand’s presence and customer relationship are enhanced by the adoption of hyper-local retail strategies, which offer several key advantages. Luxury brand strategies can be enhanced by ...

They craft strategies specifically for Ugandan consumers ... thinking they are following a tried-and-true formula. So, how should a brand approach Uganda? The answer is simple, but it requires a shift ...

Noom has offered branded GLP-1s since May 2023, but significant employer interest only emerged ... insured employees whose plans don't cover brand-name weight-loss drugs. For employers, such ...

***The Direct-to-Employer (DTE) model is in greater demand as self-funded employers seek solutions to address the rising costs of cardiovascular disease (CVD) while enhancing employee health outcomes.