“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

MedCerts announced today it is launching new financing solutions to allow employees more opportunity to leverage their tuition reimbursement opportunities. Bringing this new solution to the ...

Here are four key strategies for effective CEO reputation management: ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

This story is something I always share with candidates during interviews. I find that sharing OysterLink's origin story has ...

A captivating careers website builds the employer's brands and improves hiring efficiency ... Remember that your career page reflects your branding strategy, so invest time and effort into making it ...

Retailers' branding isn't just about appealing to customers but also is a way to attract top-notch employees as an employer.

They craft strategies specifically for Ugandan consumers ... thinking they are following a tried-and-true formula. So, how should a brand approach Uganda? The answer is simple, but it requires a shift ...

The best PC strategy games keep you on your toes with meaningful choices and weighty decisions, drawing you into their worlds with rewarding mechanics and impressive scale. Full of that gripping ...

Samsung might be looking to expand its mobile lineup beyond the Galaxy brand. New branding could potentially help the company position itself as a more premium competitor to Apple. Branding can be ...

Bangladesh, under the leadership of Dr Muhammad Yunus’s interim government, faces just such a challenge. Nation branding strategies are essential for projecting stability, inviting foreign investment ...

Navigating these waters requires a deep understanding of your brand’s core values, your customers’ needs and the broader market dynamics. Before diving into the nitty-gritty of communication ...