During his time playing basketball in Europe, Doncic only wore the No. 7 jersey and this was based on his admiration for ...

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

When an NBA team is about to play a momentous game, even in the regular season, it isn't uncommon for their legends to come ...

After the dust settled following the shocking blockbuster trade that sent then-Dallas Mavericks superstar Luka Doncic to the ...

Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

Luka Doncic was the last starter introduced by the Los Angeles Lakers, an honor normally reserved for LeBron James. When ...

Luka Doncic took center stage in Hollywood, earning the Lakers' final starter introduction – an honor typically reserved for ...

Before the Los Angeles Lakers tipped off Monday night and Luka Doncic made his debut for the franchise that traded for him ...

One fan was kicked out by security for mouthing the words “Fire Nico” while on the Jumbotron to sing Whitney Houston’s “I ...

Dallas Mavericks guard Kyrie Irving has been named by NBA Commissioner Adam Silver to replace injured Mavericks ...

Luka Doncic was in the starting lineup for his debut with the Los Angeles Lakers. Doncic joined LeBron James, Austin Reaves, ...