In the following chart (inspired from actual data) ad #1 has the lowest CTR and the highest conversion rate, while ad #10 has the highest CTR and the lowest conversion rate.

Data reported by Shop.org reflects a continuous decline in online conversion rates. In June of 2007, Fireclick index reported an average ecommerce conversion rate of just 2.2%.

Ultimately, I've found conversion rate optimization is the only way to gain an edge in digital advertising. So make split testing a weekly habit. Use simple vocabulary and short sentences in your ...

A successful conversion rate optimization strategy must focus in on specific areas of the website. Start with the high-traffic macro conversions, and move to smaller micro conversion methods.

Although discussions of online customer behavior have increased over the years, conversion rate optimization wasn't always a priority, especially in B2B firms. The justification being that the ...

Conversion rate optimization is a marketing game-changer. But in 2015, only 39 percent of marketers considered CRO a priority. That's not smart: Instead, marketers this year would be wise to ...

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into engaged customers. CRO isn’t just about getting more traffic; it’s about making the most of each ...

Without conversion rate optimization, users won’t convert even if you have thousands of visitors. This proves that traffic alone isn’t a guarantee for successfully increasing your revenue.

Conversion Rate Optimization (CRO) is a term for a series of techniques which all have the same purpose: to increase the proportion of visitors to your website that convert.

Conversion Rate Optimization has long been a focal point for marketing departments, gathering data to analyze ways to increase engagement with their website, ads, and other mediums ASAP.