The luxury lip balm was released in time for Valentine's Day, and officials said it was created to promote Idaho potatoes.

I'm avoiding chapped lips with this dreamy lip butter that deeply hydrates my pout and smells like a cinnamon roll.

February 12, 2025. More for You ...

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...

Real Housewives of Beverly Hills star Kyle Richards shares her top beauty hacks, Valentine’s Day gift ideas, and chic picks ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

Rhode's new Peptide Lip Shape is a new take on lip contouring – is it worth buying? OK!'s beauty editor – and reluctant ...

Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our ...

Hailey Bieber's beauty brand Rhode has just dropped its much-hyped Peptide Lip Shapes, but can they convince our ...

As great for strengthening the lip skin as it is at gently plumping, Byoma’s Liptide Lip Mask is a must-try – particularly at ...

As you’d expect with something of such cult status, budget beauty brands are beginning to launch their cost-effective alternatives to the glossy balm to rival the Summer Fridays pricey formula. Case ...

French women have mastered the art of effortless beauty. They always look polished but never overdone. Their makeup is ...