Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

This collaboration will empower beauty brands to seamlessly connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty's extensive in-store inventory in real-time, revolutionizing ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Do I qualify? 5. Double Down On Building Direct Customer Relationships Tomorrow’s performance marketing will be all about privacy-first data. With cookies crumbling and tracking tightening ...

From left: Voodoo and Chapi, two foreign volunteers, and Google and Yaryi, Ukrainians who were conscripted last year when the mobilization age was lowered to 25. (Jason Ho/CBC) As soldiers ...