Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

This collaboration will empower beauty brands to seamlessly connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty's extensive in-store inventory in real-time, revolutionizing ...