The reunion of Dale Earnhardt Jr. and Budweiser has reignited fan interest and boosted merchandise sales in NASCAR.

$27 hats, $10 signs and $5 koozies. The announcement went viral on social media last week, and SBJ understands that the team has already tallied mid-six figures in revenue from sales of the Budweiser ...

There appeared to be a lot of negative reaction about the hat appearing at a World Series game in a liberal city like Los Angeles and toward the woman for being right behind the umpire.

Prior to Freddie Freeman's walk-off grand slam, MLB fans couldn't get over a certain fan's hat for Game 1 of the World Series ...

Dale Earnhardt Jr. and Budweiser are reuniting to bring back one of the most recognizable paint schemes in racing history. The NASCAR Hall of Famer will drive a No. 8 JR Motorsports Chevrolet in the ...

Update your winter outerwear and stay warm this season with a new hat or scarf. A hat or scarf can transform your look by adding splashes of color to an otherwise monotone ensemble. A new hat and ...

Here’s how it works. While you're free to shove on any old cap to run in, we're pretty confident in saying you'll benefit more from wearing one of the best running hats instead. We don't say ...

Join the Humane Society of Tennessee Valley for their Puppy Yoga event Saturday, Oct. 26 at Orange Hat Brewing with Blue Ridge Yoga!

Partnering with Budweiser once again, the paint scheme pays homage to the early days of his Cup Series career, when Earnhardt drove for his late father Dale Earnhardt Inc. “It is an incredible ...

Partnering with Budweiser once again, the paint scheme pays homage to the early days of his Cup Series career, when Earnhardt drove for his late father Dale Earnhardt Inc. “It is an incredible ...